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Becca Story Smith
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Frozen Tram Billboard middle.jpg

With the launch of Frozen being a huge success, Disneyland created a seasonal experience to bring Frozen to park guests. Combining existing film art with our own designs, we created the branding for Frozen Fun. This ranged from in-park displays, billboard advertising, vehicle wraps and a television spot. We had really positive feedback from guests, and it was a dream come true for me to design pieces for Disneyland.

Disneyland Resort  on-property design

Tram Station Billboards at Mickey and Friends Parking Structure

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Park Guests shared the love on Social Media

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Out of Home Designs

Billboards

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Television Spot

For the television spot, I was part of the connecting and development team. 

Credits

Agency | Disney's Yellow Shoes Creative Group

Creative Director: Marc Brugoni
Art Director: Hill Cheuk
Designer: Becca Smith
Copywriter: Brian Miller

© 2023, Story Smith LLC. All Rights Reserved.