With the launch of Frozen being a huge success, Disneyland created a seasonal experience to bring Frozen to park guests. Combining existing film art with our own designs, we created the branding for Frozen Fun. This ranged from in-park displays, billboard advertising, vehicle wraps and a television spot. We had really positive feedback from guests, and it was a dream come true for me to design pieces for Disneyland.
For the television spot, I was part of the connecting and development team.
Credits
Agency | Disney's Yellow Shoes Creative Group
Creative Director: Marc Brugoni
Art Director: Hill Cheuk
Designer: Becca Smith
Copywriter: Brian Miller