With a large latino population in the state of Utah, Parents Empowered asked us to create a campaign that would connect to their needs. Connecting with a local town with a large latino population, we rolled out posters in businesses such as Mexican restaurants, hair salons and grocery stores. The custom lettering reads cerebro (brain) but the middle part of the word is being knocked down so it says cero (zero). Designs are inspired by Mexican holidays and decorations.
Credits:
Designer and Illustrator : Becca Smith
Designer: Marissa Empey
Copywriter: Kyle Curtis
Agency: R&R Partners